Pizza Hut, Spotify, Lidl? Inspired by 1970s advertising and marketing, the graphic designer and lettering artist based in Porto, Portugal, had fun imagining what modern brand logos would look like if they had been created a few decades ago.
Playing with typography and colors, the artist presents a new version of those logos we know well today, giving them a vintage and retro feel. This approach not only recaptures elements from the past, but also provokes reflection on the evolution of design and how aesthetics can change over time.
Rafael Serra, the designer behind this proposal, explores the intersection between old and new, bringing out the nostalgia that many of us feel when we look at brands that have marked an era. His creations are a combination of creativity and technique, resulting in pieces that are both familiar and innovative.
The images in this project reveal how the typography and color palettes of the 1970s can be reinterpreted to fit into today's context. Each logo is a journey through time, showing that design is a constantly changing field where past and present meet.
If you're passionate about design and the arts, you can't miss the work of Rafael Serra. His creations are a celebration of the history of graphic design and an inspiration for new artists looking to explore different styles and eras.
To view the works of RafaelIf you're looking for a new look, visit his image gallery and immerse yourself in this universe where vintage meets contemporary.
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