More and more we're seeing motorcycle manufacturers partnering with customizers through various competitions of all kinds. And they almost always give the customizers creative freedom, which creates incredible models. One brand that managed to reach unique heights with a customization was Royal Enfield, with a bike designed by Julian Palapa in Jakarta and called the .02view.
Julian is an architect and founder of Hello Kilau. When he heard about the competition run by Royal Enfield's distributor, he was hesitant, but decided to take a chance, using his knowledge of architecture as a differential for the project.
When I was on vacation in Amsterdam, I got a call from the DMI saying that my project had been approved. I didn't expect it and was surprised. How could my design have been chosen from among the works of the gods of kustom culture in Indonesia?",
Bringing together his three key elements for a successful build, structure, function and aesthetics, the process of creating the RE was the same one that Julian adopts in his architecture firm, only this time with the ultimate goal of a 70s-inspired tracker ready to take on the urban environment.
To choose the color, Julian opened things up to a public vote and, when the votes were counted, the winning look was gold, black and silver. The bike is incredible and draws attention wherever it goes, but for Jilian, what makes the biggest impression are the emotions it causes, and that is the greatest success of his creation.