The growth of e-commerce since the beginning of the pandemic has been dizzying. With the restrictive measures imposed by the pandemic, purchases that used to be made in person are now largely made through digital channels.
This has stimulated the arrival of many small entrepreneurs in the digital environment, who saw in e-commerce the possibility to complement their income or even make the new business as their main activity.
According to the 7th Neotrust Report - Buy & Trust Movement, released at the end of April, 78.5 million purchases were made online in the first three months of this year, which represents a growth of 57.4% when compared to the same period in 2020.
Given this scenario, those who intend to enter the e-commerce universe need to prepare for the journey. Check out 4 links below with materials and free courses on e-commerce for those who want to learn more.
1) How to build an online store? - Sebrae
Sebrae's free course offers training to understand the evolution of Internet use for digital commerce.
Divided into three modules - ?Demystifying the Internet: opportunities for your company?, ?Preparing your business to sell over the Internet?, ?How to build your online store?, the course lasts two hours, is totally online, and offers a certificate. Learn More.
2) Complete free e-commerce guides - Codeby
The technology company Codeby offers on its website a series of materials, including e-books, guides, and online courses, on subjects related to e-commerce.
Highlights include the course "A Guide to the VTEX Platform", which is one of the most popular on the site and teaches in practice how to use more than 15 modules of the VTEX platform on a daily basis, and the guide "Trends for e-commerce in 2021", which points out interesting insights to be used throughout the year. Learn More.
3) Digital marketing courses Ateliê Digital - Google
The giant Google offers a series of completely free courses focused on digital marketing and for those who want to dive into the e-commerce universe.
The courses "Take your Company to the Web" and "Generate content to promote your company", each lasting 3 hours, are worthy of note. Learn More.
4) How to sell on the internet in the Coronavirus crisis - Sebrae
Another one of Sebrae's quality free courses, and this time totally focused on the pandemic e-commerce scenario.
The 4-hour course teaches techniques to improve performance on social networks and increase customer traffic on sales channels, including for physical stores that had to close their doors during the pandemic and have migrated or intend to migrate to digital. Learn More.
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