In Japanese pop culture, the term kawaii is used to describe things that are cute, adorable, kind, and sweet. The word is mainly used by otakus (fans of anime and Japanese pop culture) as a form of flattery.
The term can refer to people, objects, accessories, clothes, animals, etc. It can also be used to describe a specific kind of fashion, which usually includes clothes that look like they were made for children, or clothes that accentuate the sweet side of the wearer.
Many pastel colors, toy accessories, and cartoon characters are used, which appeal not only to children but also to adults.
Some say that the kawaii culture became popular in Japan because it is a movement against traditional Japanese culture, which combines emotional neediness with the pressure for young people to become responsible adults quickly after finishing their studies.
Meaning of Kawaii Tattoo: