Heavy days call for lightness! That's the premise of ?Elephant Memory?, the new single from Guantas. With the message of keeping positivity and prosperity alive in everyone's memory, the band invests in a new sound by bringing in Early Reggae, a style influenced by Rocksteady and Ska in the late 1960s and regarded as the beginning of Jamaican reggae as we know it today. And that's just one of the novelties.
This song is really different from anything we've ever done. We'd never worked with a producer before, in this case Edu Z, and we'd never done wind arrangements with someone outside the band, like Kiko Bonato, who is signing this work with us. And everything turned out so well that we didn't rehearse the song before recording it, we went straight into the recording room with all our heart and soul," he says. Nacho Martinlead singer and founder of Guantas.
Elephant Memory arrives accompanied by a clip recorded at the Mirante 9 de Julho, or MIRA, one of São Paulo's tourist and cultural attractions. The space was chosen precisely because it awakens good memories.
We played a season at MIRA in 2018 and loved the place. We thought it would be really cool to film there, especially because of the privileged view between the viaduct and the slab of the venue, and we hope everyone can admire it with us," says Nacho, who brought his family along for the production. The clip was produced and directed by me with the help of my wife Gabi Caserta as executive producer and my brother Horacio Martin as making of?
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