Developed by Davis Design Studio, the packaging for Stride Gum got a new look, and it looks like tattoo. The special edition Fearless Fruit packs feature creative tattoo-like designs, with images that engage the consumer as they open the pack and reveal the artwork.

It is a product that always impresses with its innovations, be it offering gum that lasts forever (the Stride Forever Fruit Gum) and advertising campaigns full of black humor. The Fearless Fruit edition has a colorful cover and on all sides of the package the ink shows an artistic design inspired by old-fashioned tattoos, in the spirit of Saylor Jerry.

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